Google Analytics provides in-depth information about the store. You must also optimize your Shopify store with the help of the data collected and analyzed with Google Analytics. Using Google Analytics to optimize the Shopify Store PerformanceĪdding your Google Analytics to your Shopify account is easy but it is not just limited to this. Ensure all the tags are enabled and function efficiently.Look for any of the following Google Analytics tracking tags in the theme.liquid file: ga.js, dc.js, gtag.js, or analytics.js.Click theme.liquid in the Layout section.Select Actions > Edit code from the drop-down menu.Enter the code starting with UA to enable the Google Analytics ![]()
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